GIN MILL OF SOUTHEND
Gin Mill of Southend is the premier sports bar in Charlotte, serving food, cocktail, and live music to their young Charlotte patrons since 1997.
My team and I were tasked to refocus their visual identity for different platforms to help increase their audience base and over all online presence.
SERVICES:
Art Direction, Graphic Design, Branding Strategy, Photography, Video Editing
BRAND
CLEANUP
Gin Mill is a well known name around Charlotte but the issues lie within their outdated visual assets and execution. This update included a scalable and responsive logo, supporting graphics, updated image assets, fonts, color palette, videos, print collateral, and a social strategy.
PHOTOGRAPHY
BRAND
GUIDELINE
Our team created a new brand guideline for Gin Mill as a creative reference to help them focus their visual identity into a brand. This helped them reach a younger audience base and kept their business top of mind through different channels.
